A couple of weeks ago I attended a cocktail party in downtown San Francisco, hosted by one of our newer clients, real estate search engine Roost. The party featured fabulous wine from Peay Vinyards, poured by vineyard co-founder Andy Peay himself. Before the party started Andy and I were chatting about the fact that they’ve focused on Pinots from the very beginning, even when they weren’t trendy. When I remarked how interesting it is that all industries go through their trends and people scamper to take advantage of them – be it wine, fashion, publishing, technology – Andy simply said, “That’s why it’s so important to be true to yourself. Then, you build an audience based on your core beliefs.”
And then, you never need to waver from them.
My partner Samantha and I have been reflecting on our core beliefs as we celebrate a milestone anniversary for Concept. It was this week five years ago that she and I had a summit at her house in Seattle, out of which came the agency as we know it today. And in the past five years, many PR tactics and agency philosophies have come in and out of fashion. Yet despite working in an industry renowned for taking liberties with the truth, we’ve always remained true to our clients, to the media, to each other, to our employees, and to ourselves – as people and as a company. Our reporter friends appreciate it, and so do our clients.
We believe our principles have guided us to do our best work – isn’t that what your principles should do? — and why we appeal most to clients who subscribe to our core principles of Integration, Integrity, and Imagination. It’s also why we’ve had a continuously strong business that has thrived during boom years and is weathering the current economic downturn, and why great clients like Gracenote and ARCHOS have been working with us for years.
To everyone who has supported us over the past five years, we thank you for believing in us.
Co-Founder and Managing Director – San Francisco Office