the concept agency: boutique marketing excellence for tech companies

CES, here we come…

Photo Credit: The Verge, 2012

The Concept team is heading to CES this week for five days of technology awesomeness, brought to you in the form of new gadgets and services on display from our fabulous client partners. For more than a decade, we’ve watched the tech industry evolve through innovations introduced at this incredible show.

CES will again deliver a constant kaleidoscope of LED lights, live and digital music blasts, digital screens of every size, and an early look into the technologies that will change the way we watch TV, discover new music, connect with friends, increase our productivity, and generally live a truly digital lifestyle. It’s Mecca for our team and almost everyone we know professionally, and while we all are often exhausted in the march up to the show, once we’re there it’s game on and everyone is pumped!

This year, Concept is proud to represent seven clients at the show, where we’ll help separate their products and services from the thousands of others on display on the floor and in private meeting suites. Gracenote, Ceton and Dune HD are introducing home entertainment devices and services that are absolutely game changing. From automated content recognition in the TV programs we love, to integrated services that finally deliver on the whole-home entertainment promise, these companies will put the highest quality, personalized content in front of us on the device or screen we want. I love my TV, and the products these three companies are showing are fulfilling my vision for home entertainment nirvana. I can’t wait to both promote and consume what they’re showing this week.

MasterImage 3D and DXG are putting 3D technologies in our hands by way of mobile gadgets, and they allay any reservations about the future of 3D in our lives. Last year’s 3D CES obsession is this year’s practical implementation of something real, exciting, and value-add for all of us. While Making Fun is doing exactly what its name promises, with new mobile and social games that delight consumers and give companies like Zynga some real competition. And client Rosetta Marketing is sending one of their many super-smart consumer tech leads to speak about SmartTVs and their impact on the CE industry and consumer consumption.

The thought of seeing all of these technologies live and in one (tremendously vast) environment has us completely fired up! With these seven companies setting standards in consumer tech, the thought of the other several thousand product innovations — coupled with a stronger economy and broadening of investor support — will likely make the 2012 CES the best one we’ve experienced.

Here’s where you’ll find Concept and our clients at the show this week. Stop in, say hi, sit back and watch some mind-blowing demos, and then put your aching feet up and join us for a martini! Somehow, CES goers always find time for tons of fun. Isn’t that what cool new tech is really all about?